Cold Box Displays Energize Sales of Red Bull Drinks

August 3, 2015

A new article by CPGmatters highlights recent successes at Red Bull and how they’ve leveraged the insights gained through their extensive in-store behavior research with VideoMining. The piece details key learnings derived from testing of various planograms—both with and without cold box displays—and how those learnings were put into action to drive sales.

The results of the study were presented by Laura-Lynn Freck, Shopper Insights Manager, Red Bull North America at the recent OmniShopper Conference in Chicago. Red Bull and VideoMining discussed the findings as well as some myth-busting facts from VideoMining’s 2014 Grocery MegaStudy.

Read the full article at CPGmatters