The Coca-Cola Company cites VideoMining research in Q&A about center store strategy
December 30, 2016
The Coca-Cola Company cites VideoMining research as a driving force behind their Energizing Center Store Project. In this article:
Pam Basciani, group director, retail channel strategy and commercialization for The Coca-Cola Company, discusses how energizing center store makes shopping easier and presents more innovative solutions for shoppers. Highlighting key research, trends and forces impacting the center store, Basciani shares key insights on shopping center store, maximizing beverage growth, optimal merchandising of water, and resources that can impact behavior in the center store.
Read the full article here.