3 Ways to Boost Late-Night Snack Sales
April 25, 2016
A recent article from CSP Daily News discussed important trends in snacking across age groups. An excerpt of the article is below:
It’s no secret that consumers are snacking more. According to Technomic, 49% of consumers are now snacking at least twice a day, and they’re more likely to purchase those snacks vs. bring them from home. Further, according to Nielsen data, U.S. consumers spent $124 billion on snacks between 2013 and 2014 (a 2% increase year-over-year).
Although snacking has increased across demographic lines, millennials are decidedly leading the snacking craze, making them prime targets for c-store operators. Younger millennials (aged 18-24) are snacking the most, with 64% enjoying three or more snacks per day. Many older millennials (ages 25-34) also have three or more snacks per day (54%), and they’re spending more when they do—an average of $14.81 per day compared to $12.98 for younger millennials, according to IRI.
The focus on snacking has spread to convenience stores, with many operators focused on offering snacking options around the clock. And it’s not just salty snacks or sandwiches: Many unexpected snacking categories have seen a substantial spike in sales.
Read the full article here.