Winning Shoppers with Big Data on In-Store Behavior

VideoMining Founder and CEO, Rajeev Sharma, contributes a chapter entitled “Winning Shopper with Big Data on In-Store Behavior” to the book New Directions in Shopper Technology from the Shopper Technology Institute. The chapter looks at how new technologies, like VideoMining’s, are providing manufacturers with the data needed to fully understand in-store shopper behaviors.

To purchase the book, or to see a sample of Dr. Sharma’s chapter, please visit the book’s Amazon page: New Directions in Shopper Technology