WHITEPAPER: Rejuvenating the Pet Shopper Experience
Across brick-and-mortar CPG retail, there is an increased focus on improving the in-store shopping experience in response to the rapidly changing, hyper-competitive retail environment. The pet industry faces many of the same challenges, but the nature of the segment forces retailers and manufacturers to take unique approaches to improving the pet shopper experience.
There are many structural factors that impact the pet industry uniquely, but going beyond the structural differences, people simply love their pets. They want to get the best products for their pets to keep them happy, healthy and part of the family for as long as possible.
Shoppers make choices based on the emotional attachment they have with their pets and the fact that their pets are completely dependent on them for their well-being.
This highlights the importance of pet retailers and manufacturers getting the shopping experience right to best serve shoppers and their pets.
Read the whitepaper to learn more about the ongoing shifts in the pet industry and how to address them by understanding store design, assortment, shopper marketing and shoppability.
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