WHITEPAPER: Growth and Change in C-Store Foodservice
Today’s shoppers are looking for more from c-stores. According to VideoMining’s latest C-Store ShopperImpact (CSI) MegaStudy, more than half of Millennial c-store shoppers bought prepared food from a c-store at least once a week, while less than 20-percent of Baby Boomers and Seniors indicated the same.
Younger shoppers clearly have a better perception of c-store foodservice than older generations, making foodservice more and more important to the overall brand perception of a c-store chain.
As a differentiator and indicator of quality, a foodservice program can be a key area for branding. Every c-store has chips and candy and soda, but can you buy a quality meal at a fair price?
Retailers that succeed in differentiating their chain through a well-executed foodservice program will drive trips by satisfying more need states and build loyalty by giving shoppers a reason to come back to that specific retailer.
Overall, foodservice is one of the most important areas of growth in the Convenience channel.
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