WEBINAR WITH CMA AND THE HERSHEY COMPANY: Putting the Shopper into Category Management Via In-Store Behavior Analytics

June 15, 2017

Learn how new technologies for capturing in-store behavior provide unprecedented visibility into the shopping process, enabling powerful analytics for the next generation of Category Management. From assessing the role of a category in total store/aisle context, to enhancing scorecards for category reviews, to rapidly evaluating strategies/tactics for improving category performance, see real-world examples of how the new shopper analytics has been successfully utilized by both retailers and manufacturers.

Access the Webinar Here