VideoMining Launches ShopperImpact Platform for C-Store Retailers
Continuous tracking of key metrics and a suite of analytics provides a powerful solution for understanding, engaging and converting convenience shoppers to improve retail performance.
STATE COLLEGE, Pa., March 31, 2017 – VideoMining Corporation, the leader of in-store behavior analytics for CPG Retail, announced the release of its new ShopperImpact Platform and a range of analytics solutions created specifically for c-store retailers.
The latest offering leverages VideoMining’s highly successful industry tracking program, C-store ShopperImpact (CSI) MegaStudy and a breakthrough new “OmniSensR” technology to create a solution tailored for c-store operators. OmniSensR devices incorporate video, mobile (Wi-Fi, beacon) and multiple other data sources to enable new ongoing analytics such as loyalty, demographics, pump-to-store conversion along with deep analytics of in-store behavior and purchase basket.
“Our CSI program revealed that there are strong opportunities for C-Store retailers to improve performance by targeting of their efforts through a better understanding of their shoppers,” said Rajeev Sharma, Founder and CEO of VideoMining. “Our ShopperImpact platform is designed to meet that need and provide retailers with continuous feedback on their marketing, merchandising and store innovation efforts to help them succeed in this competitive industry.”
The convenience channel is among the most dynamic in all of retail, and recent years have opened doors to opportunities in variety of areas. Specifically, investments in foodservice, ever-growing assortments and innovations to increase Pump-to-Store conversion have made the need for understanding shoppers even more urgent.
VideoMining’s CSI MegaStudy program, which has been growing in scope for nearly a decade, has become the industry standard for developing foundational insights and best practices for store design, merchandising and shopper marketing. Yielding a wide range of available reports and opportunities for custom studies, the MegaStudy is based on the analysis of behaviors of tens of millions of shoppers each year.
The ShopperImpact Platform expands on the CSI MegaStudy by enabling year-round measurement of in-store shopper behavior and characteristics for individual retailers. In addition, the solutions enabled by the ShopperImpact Platform are delivered through a new, intuitive cloud-based interface. A customizable online portal provides easy access to tailored application modules aimed at:
- Optimizing store design and space utilization
- Improving Pump-to-Store conversion
- Innovating in Shopper Marketing and Merchandising
- Maximizing the most loyal shoppers
- Tailoring offerings to key segments like Millennial & Hispanic shoppers
- Providing a framework to test and refine new ideas
“We have been working closely with our retailer clients to fine-tune our new offering and to provide them easy ways to get started without upfront investments,” said Sharma. “Whether you are a small chain of 20 stores or a large chain operator, the ShopperImpact platform provides rapid ROI by helping you align with your core shoppers and attracting new ones.”
VideoMining is the leader of in-store behavior analytics for Consumer Packaged Goods (CPG) manufacturers and retailers. VideoMining’s deep analytics platform utilizes a patented suite of sensing technologies to capture in-depth shopper behavior data. These previously unmeasured insights are then integrated with multiple other data sources such as transaction, planograms, product mapping, loyalty and promotions to fuel comprehensive solutions for optimizing CPG Retail.
VideoMining’s client base includes a majority of the top 50 CPG retailers and manufacturers, who gain unprecedented visibility into in-store shopper behavior enabling them to get the most value from their investments in Shopper Marketing, Category Management and Brand Innovation.
For more information about the new ShopperImpact Platform for C-store Retailers or other shopper analytics solutions for CPG manufacturers and retailers, contact us at firstname.lastname@example.org or 800.898.9950.
This new analytics platform from VideoMining was covered in Convenience Store News.