State College, Pa., March 28, 2023 – VideoMining LLC, the leader of in-store behavior analytics for CPG retailers and suppliers, is pleased to announce the addition of Alicia Cleary as the Vice President of Marketing and Industry Relations.
Alicia brings with her years of experience as the Head of Industry Relations for Anheuser-Busch In-Bev, where she was responsible for industry engagement and retailer partnerships, along with all b2b marketing, thought leadership, and corporate branding initiatives.
“Alicia is an accomplished marketing leader in our industry, and we are thrilled that she has chosen to bring her dynamic and entrepreneurial spirit to VideoMining,” said Rajeev Sharma, Founder & CEO of VideoMining. “The addition of Alicia to the executive team is a key part of VideoMining’s commitment to help retailers and CPG suppliers leverage behavioral insights to unlock growth in a dynamic retail environment. Alicia’s unique experience will help foster partnerships for mutually beneficial growth and channel development.”
“As shopper behaviors and preferences continue to evolve rapidly, it is now more critical than ever that retailers and suppliers build their in-store experience and merchandising strategies upon a foundational understanding of the path to purchase,” said Alicia Cleary. “I am thrilled by the opportunity to join VideoMining on their quest to bring unrivaled technology and insights to empower their partners to make data-driven decisions to drive in-store growth.”
Alicia will lead all efforts for marketing, branding, corporate identity and public relations. Additionally, Alicia will continue to serve as a key partner and supporter of our retailing communities and industry organizations.
About VideoMining, LLC
VideoMining provides in-store shopper behavior data and insights to CPG manufacturers and retailers, creating visibility into the complete “in-store” path-to-purchase to help drive ROI from investments in shopper marketing, category management and store/brand innovation. VideoMining’s client base includes a majority of the top 50 CPG retailers and manufacturers.
VideoMining owns and operates industry’s largest “in-store panel” in partnership with leading grocery and convenience store retailers, tracking over 1.5 Billion trips per year. These store panels are powered by its patented sensing and artificial intelligence technologies to measure real world, in-context shopper behavior. VideoMining integrates this shopper behavior data with transactions, planograms, loyalty and promotions data providing a 360 degree view of the complete purchasing process.
For more information visit www.VideoMining.com or contact solutions@videomining.com
