Custom research can answer pressing marketing questions for brands in segment areas that are not typically covered by standard reports. This enables them to delve further into areas like category subset analysis and cross-shopping and tailor strategies to improve sales and ROI on marketing investments.
Understand the differences in shopper behavior at the shelf by demographic segments such as gender, age, ethnicity, and group size.
Dive deeper into shopper behavior with respect to categories and compare key metrics across product segments, pack sizes, and flavors.
Uncover shoppers’ shelf behavior for different trip missions and how shoppers are influenced by the trip type.
Access brand metrics like the percentage of time shoppers interact with the brand or basket the product at the shelf.
VideoMining’s data suggested areas for improving shoppers’ abilities to “See” and “Scan” the Cookies & Crackers category. Particularly of interest was the use of traffic heatmaps, which use color coding to illustrate areas of high and low traffic throughout the shopping process.View case study