Leading In-Store Behavior Analytics for CPG Retail

VideoMining is the market leader of in-store behavior analytics for Consumer Packaged Goods (CPG) manufacturers and retailers. VideoMining’s deep analytics platform utilizes a patented suite of sensing technologies to capture in-depth shopper behavior data. These previously unmeasured insights are then integrated with multiple other data sources such as transactions, planograms, product mapping, loyalty and promotions to fuel comprehensive solutions for optimizing shopper experience and sales performance.

VideoMining’s client base includes a majority of the top 50 CPG retailers and manufacturers who gain unprecedented visibility into in-store shopper behavior, enabling them to get the most value from their investments in shopper marketing, category management, store design and brand innovation.

Meet Our Team

The VideoMining Team melds expertise from a broad range of backgrounds—from CPG, retail and market research to advanced analytics and technology—to provide a comprehensive approach and perspective. With multiple PhDs and MBAs, our team’s collection of talented, diverse individuals is unified by a common focus on furthering the understanding of shopper behavior and enabling our clients to apply that understanding to grow their businesses.


Rajeev Sharma

Founder & CEO

Rajeev founded VideoMining and has led the company from a university startup to an industry leader of in-store shopper marketing intelligence for CPG Retail. He is recognized as a pioneer in technology-enabled analysis of human behavior and a thought leader in marketing research, helping clients achieve business success through advanced shopper behavior analytics. Prior to founding the company, Rajeev had a successful academic career at the Pennsylvania State University and the University of Illinois at Urbana-Champaign. He won many prestigious awards and helped in securing and managing more than $40 million in federal research grants. He has a Ph.D. in Computer Science from the University of Maryland and a Bachelor’s degree from the Indian Institute of Technology.


Chris Bossi

CFO and EVP Finance & Business Development

Chris has over 35 years of experience in finance, accounting, business management and engineering. In the past 12 years, Chris has successfully launched three companies—selling one in 2008, and continuing to serve as a consultant and/or board member for the remaining two. Chris has extensive experience in both operations and finance and has raised over $48 million in Angel/Venture Capital over the past 12 years. He holds a Bachelor’s degree in Engineering from Lehigh University.


Richard Hirata

SVP, Shopper Science

Richard brings over 30 years of CPG Retail industry experience across a wide variety of roles, including systems development, advanced analytics, client service and product management. At VideoMining, he has helped coordinate between the Client Success, Insights and Technology teams to develop projects that effectively answer clients’ crucial business questions. Richard’s background includes many of the leading CPG manufacturers, retailers and marketing research suppliers such as Kraft, Nestlé, Walmart, Dollar General, Nielsen and IRI. He has a BA from Lawrence University in Mathematics and Economics and an MBA from the University of Michigan.


Jim Jakala

SVP, Client Solutions

Jim brings over 20 years of sales and client service experience enabling manufacturers and retailers to achieve better results via insights and analytics solutions. He has worked with organizations such as Advantage Group International, Experian Marketing Services, GfK North America and InContext Solutions, helping brands improve shopping experiences and more consistently win at the shelf. Jim has an MBA from Loyola University Chicago and a BS in Marketing from Illinois State University.


James Brennan

VP, Insights & Client Success

James has over eight years of experience in marketing and marketing research, including project management and client services. He has been instrumental to the success of VideoMining clients through research execution and delivery across a wide variety of projects. James’ leadership of the Insights team also provides valuable contributions to VideoMining’s Client Solutions and Marketing teams. He received his MBA from the Smeal College of Business at Penn State, a JD from Quinnipiac University, and a BA in English, Professional Writing from the College of New Jersey.


Justin Mosgrober

Director, Communications

Justin has five years of experience in marketing and communications, working with startups, technology companies and small businesses. He brings knowledge in a wide variety of marketing functions, including content development, design and marketing execution. Justin has managed VideoMining’s online and social presence and has also assisted in creating a unified, professional brand experience across all client-facing teams. He holds a Bachelor’s degree in English and Mathematics from Appalachian State University.


Dilip Hari

SVP, Engineering & Data Operations

Dilip has over 13 years of experience developing software for computer vision, machine learning and AI applications, including VideoMining’s proprietary computer vision platform for creating a large-scale distributed shopper analytics system. His leadership of the Engineering teams has delivered features consistently by balancing business goals with technical and implementation constraints. He is passionate about helping customers gain actionable insights from data to achieve measurable business outcomes through the development, management and deployment of technology solutions. He has an MS in Electrical and Computer Engineering from Drexel University.


Gary Panulla

VP, IT Operations

Gary brings more than 30 years of software development and project management experience to the team. He has been a key player in implementing VideoMining’s analytics capabilities from both the engineering and operations perspective. Gary leads the IT team to direct store installations and manage VideoMining’s sensing equipment across the country, enabling the consistent growth and accuracy of the groundbreaking ShopperImpact platform. He studied Computer Science at Penn State and brings a wealth of knowledge and competencies to the team.


David Haubert

Board Member

David Haubert is a highly effective and innovative consumer packaged goods leader with 20 years of diverse experience in retail and manufacturing. He has a keen and demonstrated ability to provide strategic insight, transforming the way our industry uses data in innovative and useful new ways. David began his career with Nestle USA’s Strategic Planning and Development Department where he analyzed and reported to senior management on their annual capital spending and long term planning programs as well as assisted on mergers and acquisition due diligence. During his career with Nestle, Dreyer’s Grand Ice Cream and Pepsi-Co, he held positions of increasing responsibility in the areas of brand management, category sales development and category management. David joined Safeway’s Marketing Strategies Department as the company’s first Director of Manufacturer Collaboration where he was responsible for identifying business “pain points” and recommending win-win solutions. There he developed and deployed Safeway’s Vendor Partner evaluation and feedback process, promotion planning and execution improvement program and manufacturer informed strategic annual planning process. David has been working with VideoMining since March 2010, where he has utilized his unique background and experience to work closely with both manufacturer customers and retailer clients. David resides in the Northern CA Bay Area city of Dublin where he and his wife of 20 years raise three children. He has served for 8 years on Dublin’s elected School Board of Trustees and is very active in local civic and community affairs.


Gordon Wade

Gordon Wade is one of the world’s leading marketing consultants having consulted for more than 75 major corporations in scores of categories around the globe. An alumnus of Procter and Gamble’s famed marketing department, he brings his clients strategic insights as well as a sophisticated perspective on evolving trends from shopper insights to marketing over mobile devices. His most lasting contributions have been made to the profession of marketing itself. In the early 1990′s a company he founded, the Partnering Group, created the discipline of ‘category management’ under the auspices of an industry committee consisting of all major consumer packaged goods manufacturers, their retail trading partners, wholesalers and brokers. Gordon created virtually all of the analytical processes built into the discipline of category management and created the best practice protocol on ‘efficient item assortment’ that established the process, data and analytics required for selecting the most productive assortment of individual items in any given category in any given channel of trade. Gordon also developed a benchmarking survey permitting Association of National Advertisers (ANA) Association’s members to measure their marketing processes across the entire marketing value chain. He authored two white papers on marketing accountability that have become the standard for the industry. Gordon serves on the board of three companies at the forefront of the digital marketing revolution. He continues to counsel clients as diverse as 7-11 and Microsoft while serving as CEO and director of best practice for the Category Management Association.


Thom Blischok

Thom Blischok has more than 40 years of experience in the retail and consumer packaged goods (CPG) industries. Prior to joining Booz & Company, he spent 8 years at Symphony IRI Group as President of Retail as well as Global Strategy and Innovation. At IRI, Thom led the development of company’s value proposition for retail and manufacturer clients to deliver relevant and timely thought leadership to global markets in such areas as shopper centricity, new-wave collaboration, rewiring marketing and merchandising and increasing competitiveness at retail. He frequently provides commentary on the CPG industry trends for leading publications, including The Wall Street Journal and Business Week, and speaks at more than 100 conferences per year. Thom previously served as Global Chairman of Coopers & Lybrand Retail & Distribution; President of AT&T Global Consulting; Chairman and CEO of MindMeld, Inc., a market-leading, shopper intelligence company whose client base has included Walmart, Kmart, Food Lion, Target, CVS, Walgreens, Family Dollar, Dollar General, 7-Eleven as well as a number of international retailers.


Michelle Adams

Michelle Adams is the founder of Marketing Brainology, a consulting practice focused on translating consumer and shopper insights to corporate America, especially the latest findings from Virtual Shopping, Behavioral Science, and NeuroScience. She speaks globally on neuromarketing and human decision-making, helping unlock the mystery of human emotion & how it impacts brands and companies. Prior to starting her own company, Michelle worked with PepsiCo for 10 years, most recently as V.P. of Customer Strategy and Shopper Insights. In her time with PepsiCo, she was responsible for the SMART Learning Center, a retail theater focused on state-of-the art consumer and shopper research. Michelle is recognized as an industry thought-leader, and has served as a board member for POPAI, the at-retail marketing trade association. In 2012, she received the Industry Achievement Award from POPAI. She has a Ph.D. in Political Economy from University of Texas at Dallas. She was an adjunct professor for the University of Texas at Dallas (UTD) and SMU for 15 years. She was recently awarded a 2014 Distinguished Alumna from UTD.


Paul Renzenbrink

Paul Renzenbrink is a partner with Satterfield Renzenbrink Associates and focuses primarily on sales searches in the consumer package goods arena. He has been instrumental in developing a world-class practice specialty for Satterfield Renzenbrink Associates in Trade Marketing, Category, and Customer Team management. He has also done work at the CMO, COO, and President Level for a number of VC/ PE backed companies. Paul started his career at Procter & Gamble. He held increasing responsibility in a variety of field and headquarter sales roles at P&G before being recruited to head sales at Celestial Seasonings for the eastern half of the USA. He then joined Nutrition Technology, an early stage private label food supplier as VP of Sales. The bulk of Paul’s line career was with CMI Brokerage where he led the company’s growth from about 20 people to over 600 and was the driving force to becoming the largest vendor at Kroger. He was instrumental in creating Integrated Marketing Services, a management consultancy and agency focused in sales promotion. Paul is a graduate from Xavier University. He has a strong philanthropic side and serves on the board of Prevent Blindness Ohio, the Darwin T. Turner Diversity scholarship fund at the University of Cincinnati among others.


Ann McBrien

Ann McBrien is an enthusiastic, performance-focused leader with over 25 years of executive leadership and industry experience. A graduate of the University of Illinois, she worked for nearly 20 years at Procter & Gamble, where she was the company’s first female Vice President of Sales. After leaving P&G, Ann formed her own start-up company. OT OverTime, LLC, which generated over 2 million in sales in its first year. After living in many locations around the US, Ann and her family currently reside in Chicago. She remains active in her alma mater and a number of local charities, and holds a number Board positions for both not-for-profit and for-profit organizations.


Jamie Gutzler

Jamie has a decade of experience working in retail, restaurants and hospitality on brand strategy, consumer engagement and execution of in-store and digital experiences. Prior to joining VideoMining, she was with PlayNetwork as Senior Client Manager where she helped clients extend their brand reach through innovation and new media. She worked hand in hand with creative teams to understand critical brand objectives and recommend impactful solutions for clients like RaceTrac Petroleum, The Art of Shaving (a P&G company), FedEx Office, Holiday Inn, 7-Eleven, The Buckle, Crocs and Ruth’s Chris Steak House. Jamie earned her BFA from the University of Oklahoma.


Eric Williams

Until January 2012, Eric Williams served as Catalina Marketing Corporations’s executive vice president and chief information officer responsible for directing strategic technology, research and development, and new applications. Eric also served as the Chief Privacy Officer (CPO) for Catalina Marketing and was responsible for the overall consumer privacy activity for the company. During his tenure with CMC, Eric led the development of Catalina’s multi-terabyte data warehouse (now one of the largest transaction-level databases in the world). In addition, Eric was instrumental in the development of the first “Internet-delivered” loyalty marketing solution for basket-level data management. This solution is utilized as the Frequent Shopper data management application by some of the largest supermarket retailers in the US and internationally. Eric brings more than 35 years of experience including management, sales, marketing, systems design and development, and operations positions with retailers, software development and information technology companies. Prior to joining CMC, he acted as the vice president of retail operations for Catalina Information Resources (CIR), where he developed and implemented leading-edge technologies needed to supply daily scanning data for inventory control and logistics management to top CPG (consumer package goods) companies and retailers throughout the US. In 2007, the Tampa Bay Technology Forum named him CIO of the year and in 2011, Information Week ranked Catalina Marketing as one of the top five most innovative technology organizations in the nation according to their Information Week 500 study. While retired, Williams remains active in the retail industry and speaks regularly on the topic of Big Data and how the retail arena can be transformed using consumer information and predictive analytics to more accurately understand the needs and desires of their consumers.


Steve LaValle

Steve LaValle is a highly successful engineering professor and entrepreneur. He has over 20 years of research and development experience in a broad set of areas, including robotics, computer vision, filtering, sensor fusion, artificial intelligence, control systems, virtual reality, and perceptual psychology. He has published two books, over 150 scientific articles, and introduced Rapidly exploring Random Trees, which form the leading approach to robot planning. He has taught at Stanford University and Iowa State, and since 2001 has been a professor of Computer Science at the University of Illinois at Urbana-Champaign. In addition to his academic accomplishments, he was the head scientist at Oculus VR up until the $2 billion Facebook acquisition in 2014. He started working with Oculus VR a few days after their 2012 Kickstarter campaign; he developed head tracking methods based on IMUs and computer vision, and led a team of perceptual psychologists to solve human factors issues in virtual reality. He is currently an investor and adviser to startups in addition to continuing his university role. He holds a PhD in Electrical Engineering from the University of Illinois.


Raj Acharya

Dr. Raj Acharya, Chair, Department of Computer Science and Engineering at Penn State, obtained his PhD from the Mayo Graduate School of Medicine/University of Minnesota in 1984. Since then, he has worked as a research scientist at the Mayo Clinic and at GE (Thomson)-CGR in Paris, France. He has also been a Faculty Fellow at the Night Vision Laboratory in Fort Belvoir in Washington, D.C. and has been a NASA-ASEE Faculty Fellow at the Johnson Space Center in Houston, TX. He has initiated 4 Centers of Excellence at Penn State. He has assembled a university-wide multidisciplinary team to secure a NSF Research infrastructure grant. He has initiated multi-nation IT Learning Institute (India, China), which imparts global engineering education to students. During his tenure, Penn State CS research expenditure has moved from 64th (2001) to 8th (2008) in the nation. U.S. News & World Report ranks the CE Doctoral program 18th in the country.


Michael Zeller

Dr. Michael Zeller is the CEO and Co-founder of Zementis, a predictive analytics software company. He manages the strategic direction of the company and his vision is to position the Company’s technology as a competitive solution in a global market. Providing the financial industry with innovative business solutions, Michael has extensive experience in strategic technology implementation, business process improvement, and system integration. Previously, he served as CEO of OTW Software, a company focused on implementing structured software engineering processes and delivering object-oriented analysis and design services. Prior to his engagement at OTW, he held the position of Director of Engineering for an aerospace firm, managing the implementation of IT solutions for major aerospace corporations. Michael received a Ph.D. in Physics from the University of Frankfurt (Germany), with emphasis in the development of neural networks, robotics, and human-computer intelligent interaction. He also received a visiting scholarship from the Department of Physics at the University of Illinois at Urbana-Champaign, was the recipient of a Presidential Postdoctoral Fellowship from the Computer Science Department at the University of Southern California, and was an invited researcher at the Advanced Telecommunications Research Institute International in Kyoto, Japan.


Umesh Sharma

Umesh Sharma is a Software Engineering veteran with 20+ years experience covering a range of management functions in Software at Sun Microsystems, Oracle, and Cisco Systems. His technology development experience includes mobile tablet SW, security, Java, platform software, virtualization, and networking. At Sun Microsystems, he successfully managed design and development of systems software for eight desktop and server products resulted in generating billions of dollars of revenue. Mr. Sharma was also a member of the Java pioneer team at Sun. Prior to Sun, he was a Principal SW Engineer at Digital Equipment Corporation, and a Computer Scientist at FMC corporation. Umesh holds an M.S. degree in Computer Science from the University of Maryland, College Park, and attended the Computer Science, Ph.D. program at UC Santa Cruz, CA. He has over ten journal and conference publications in video and image-processing.