In an age where data must drive decisions, retail success hinges on understanding the unseen. VideoMining, the pioneer in Behavioral Shopper Insights, bridges the gap between what marketers think they know and what actually happens in-store. By fusing patented AI technology with behavioral science, we turn the hidden complexities of shopper behavior into actionable intelligence—transforming retail blind spots into blueprints for growth.
At the core of VideoMining’s expertise is the principle that shopper behavior is shaped by the micro-moments of the retail experience - and every element of in-store stimuli has a direct impact on shopper behavior.
Behavioral Shopper Insights go beyond traditional metrics like POS data or focus groups, which only reveal what was bought or how consumers feel. Instead, Behavioral Shopper Insights uncover the deepest how and why of in-store behavior:
How shoppers navigate aisles.
What stimuli captures attention (or goes unnoticed).
Where friction derails purchasing decisions.
Who engages with products, displays, or promotions.
This granular, in-store behavioral data—captured through AI-powered observational research—exposes the invisible micro-moments shaping purchase decisions, reinforcing the value of Behavioral Shopper Insights.
Retailers and CPGs have long operated with a critical gap: the “black box” of in-store activity. Traditional tools don’t capture:
Shopper Profiles and Trip Dynamics: Shopper demographics, such as age, ethnicity, and gender; trip dynamics, including trip missions, dayparts, and the presence of groups
Shopper Journey: End-to-end shopping flow, path to purchase, at-shelf activity, and direct product interactions.
Attention Triggers: What stops shoppers vs. what they overlook on autopilot
Retail Realities: Out-of-stocks, clutter, aisle bottlenecks, in-store execution. The real-life elements that make the real shopping experience, and play a key role in shaping shopper behavior.
Friction points: Confusing aisle layouts, poorly placed signage, damaged merchandise - the hidden elements that reduce shoppability and increase leakage.
These blind spots leave marketers operating without all information necessary to make calculated retail decisions. VideoMining’s goal is to turn the unknowns into opportunities for measurable retail growth.
VideoMining’s market research services have helped hundreds of global consumer packaged goods brands eliminate guesswork and develop a better framework for retail decision making across key business verticals. If it can be observed, it can be tracked, analyzed and optimized. Here are some thought-starters of where we’ll turn your blind spots into growth spots:
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Your Blind Spot |
Our Solution |
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Category Management |
Misaligned assortments and shelf layouts that fail to accurately match shopper behavior. |
Optimize shelf layouts and planograms with VideoMining’s precise in-store analytics, including aisle heat maps, shopper flow maps, and category navigation cues. |
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Shopper Marketing |
Campaigns that resonate in focus groups but fall flat in-store. |
Refine your in-store campaigns with real-world engagement metrics that provide concrete proof of how shoppers respond to your merchandising |
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Brand Marketing |
Packaging redesigns and innovation sell-ins that don’t live up to expectations once they actually hit the shelves. |
Test, learn, iterate, and improve with real-life retail testing that measures direct impact of your brand strategy on shopper behavior and product conversion. |
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Retail Innovation |
Slow adaptation to emerging trends due to long lead times and innovation life cycles |
Identify unmet needs through behavioral insights, such as repeat product comparisons, category blurring, and shopper demographic trends - key indicators revealed by Behavioral Shopper Insights. |
For retailers, VideoMining offers market research services that bring the wealth of insights stuck in the four walls of your store to life: at scale, in-depth, and growth-focused. Here are some example areas where VideoMining helps retailers uncover hidden opportunities for retail growth and better shopper knowledge:
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Your Blind Spot |
Our Solution |
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Store Design and Layout |
Dead zones that look good on paper, but diminish your store productivity in real life. |
Behavioral insights into your store flow and shopper movement patterns eliminate guesswork to redesign store flow through behavioral science-powered analytics. |
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Destination Zones |
Underperforming high-value store zones that should be trip drivers, but aren’t earning their share of space. |
Data-driven intelligence on how guests naturally interact with your key destination zones, including advanced behavioral diagnostics into how to boost ROI of shopper exposure and engagement. |
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In-Store Merchandising |
Seasonal endcap displays that get board room approval, without moving the needle on basket size or store performance. |
Real-life shopper behavioral reactions measured across 100s of thousands of trips with AI - giving you an evidence-based approach to all merchandising design elements. This includes everything from assortment, cross-merchandising, promotional language, and more. |
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Retail Innovation |
Overlooking small friction points across the front end experience |
A measurable and intentional approach to front end experience and merchandising that boosts front end performance by 360% overnight. |
With VideoMining’s Behavioral Shopper Insights, you’ll uncover your edge through the power of patented AI technology, designed to bring market research to retail in ways previously impossible. With 15+ years of experience, and over 70 patents issued to-date, VideoMining helps dismantle the myths of traditional retail strategy, replacing assumptions with concrete blueprints for growth that are rooted 100% in shopper truths.
Ready to transform your blind spots into your secret weapon for retail growth? Get in touch and learn how VideoMining’s Behavioral Shopper Insights can redefine your retail strategy.