Have you ever wondered how VideoMining is able to offer concrete industry insights that provide a nationwide and channel-wide perspective? Are you curious to know where we’re pulling evidence of behavioral trends from?
Well, wonder no more. This week, we’re blowing the lid off our longstanding Behavior Tracker™ program, giving you an inside look at how VideoMining has built and maintained the largest repository of observed shopper behavior data in the U.S. over the past 16 years. Read on to discover how our award-winning Behavior Benchmarking™ and Behavior Exploration™ services support stronger category management through advanced in-store research.
In the ever-changing world of retail, big-picture context beats one-off studies every time. That’s why VideoMining developed its longstanding Behavior Tracker™ program: giving you an industry-wide view of how shoppers behave in response to the retail stimuli they face in real stores across the U.S. For participating convenience and grocery retailers, participation in the Tracker™ program grants them unprecedented (and complimentary) access to cutting-edge in-store research and industry benchmarking opportunities. For CPGs, the Tracker™ program is a dependable source of insight that helps teams sharpen activation and uncover new store optimization opportunities.
Think of the Behavior Tracker™ as your typical data panel—except much more, and not at all. Participating retailers contribute anonymized behavioral, environmental, and transactional data, which is pooled into a channel-wide repository of observational research—categorized, coded, and analyzed by patented AI and computer vision tools that dissect store-level data every 1/10 of a second, collectively building a repository of shopper behavior data verified by trip-level transaction data tied to each individual shopping journey.
The Behavior Tracker™ offers continuous benchmarking, not a siloed snapshot: recurring, standardized measurements across retailers, geographies, seasons, dayparts, demographics, and store formats, supported by VideoMining’s broader resources and benchmarking perspective.
Industry-wide behavioral data you can act on: The Tracker™ captures nuanced data from over 1.6 billion annual shopping trips, helping brands identify patterns that influence retail performance.
Actionable insights, not an endless data feed: VideoMining prioritizes ongoing benchmarking reports that deliver on the “so what.” With customizable market research solutions that leverage the Tracker™ data, brands can compare category leaders, measure emerging trends, diagnose unseen challenges at the shelf, and identify hidden moments of truth that lead to shopping conversions. We make sure you see what matters most to you.
The Behavior Tracker™ is a panel that becomes a living benchmark engine: ongoing shopper tracking keeps you in touch with current shopper realities, seasonal shifts, and emerging headwinds in CPG retail.
A robust data backbone: VideoMining’s scalable video and AI sensor data are harmonized with reported consumer context, verified with trip-level POS data, and ready for robust mining for the most specific inquiries.
Channel-wide, retailer-inclusive: Broad coverage across diverse store banners, formats, locations, and layouts reduces blind spots and strengthens omni-channel planning.
History-rich, future-forward: The Behavior Tracker™ panel holds over a decade of rich behavioral data. This matters for two reasons: First, you can rest assured our AI-powered analytics are backed by patented machine-learning tools that have more than a decade of learned behavioral-detection techniques; second, this panel contains the historical evidence needed to make long-term decisions rooted in a firm (and fact-based) perspective of what happened and why.
Build baseline understanding: The first step to eliminating your blind spots is to see clearly how your shopper behavior is impacting your brand and/or category performance.
Establish smarter benchmarks: Whether at the category, segment, or brand level, smarter benchmarks start by measuring precisely how shoppers react, consider, and decide in the true moment of choice.
Ask deeper questions to build better “why’s”: VideoMining’s diagnostic Behavior Exploration™ services allow you to custom deep dive into existing panel data to uncover key triggers of behavioral response; Behavior Tests™ allow you to take it one step further, testing your greatest ideas and innovations in real stores—and watching what happens.
If you’re serious about turning trends into growth and evidence into intelligence, the Behavior Tracker™ is the in-store research panel you’ve been looking for. It’s not just watching the industry—it’s transforming it into your competitive advantage.
Schedule a discovery call to define category focus and benchmark priorities.
See a sample Behavior Tracker™ deliverable and how insights map to actions.
Pilot with an existing Behavior Benchmark™ report, such as the Category Benchmark or Display Benchmark, to quickly prove value and establish baseline intelligence.