While category managers have a seemingly endless list of tools and technologies at their disposal to boost better category management decisions through better retail insights, there is a glaringly important piece of the category insight equation that is largely missing: and that includes all of the insights that can be gathered during the physical act of in-store shopping.
We believe the intricate details of the in-store shopping experience hold valuable, and largely untapped, retail intelligence. By looking at the physical act of shopping, we can answer questions otherwise out of reach, like:
Shopper Demographics: Who is shopping?
Shopper Flow and Navigation: how do shoppers flow through the store? How do shoppers search, browse, and make decisions at the shelf?
Shoppability: Where are there moments of friction along the path to purchase? What causes shoppers to walk away empty-handed?
Shopper Marketing: What elements of in store displays capture shoppers’ attention? What elements of signage inspire shopper behavior?
Aisle Optimization and Shelf Flow: How do shoppers naturally and instinctively browse, consider, and search at the shelf
By integrating shopper behavior science into existing tools, retailers can elevate their category management strategy with insights based on how people really shop.
Category management strategies can be transformed and tightened when behavioral shopper insights are applied - giving teams the real-life edge they need to build impactful plans that resonate with how shoppers organically shop.
Above all else, quantifying shoppability is an essential element that must be addressed in order to build more profitable category experiences and aisle flows. Shopper behavior sciencecan be infused into shelf space planning and planogram optimization, finding hidden clues to meet consumer demands while increasing space productivity, customer satisfaction, and loyalty.
Want to unlock more shopper secrets? Check out VideoMining’s webinar with the Category Management Association to learn more.
Wondering how shoppability relates to profitability? In various Behavior Tests™ across multiple channels, VideoMining has used empirical evidence to prove the ROI of shoppability, helping retailers and brands create more shoppable category management experiences that lead directly to higher conversions and bigger baskets. This starts by answering questions like how does the grocery shopper navigate the store? and how can we get shoppers out of autopilot to boost the effectiveness of in store signage and displays?
Take, for example, a grocery retailer who worked with VideoMining to unlock shopper behavior science, implementing smarter scorecarding into their entire category reset process. This impressive overhaul made the store, and various center store categories within it, inherently more shoppable - leading to an impressive $150 million improvement in store performance through better shelf flow optimization.
As we further explore the link between shopper behavior science and category management, VideoMining remains dedicated to offering valuable insights and solutions to help retailers and CPGs succeed.
VideoMining provides in-store market research that can answer your deepest and most specific questions about shopper behavior to power smarter retail decision making. Unlock the full potential of your category management strategy with our insights into shopper behavior. Our advanced analytics and AI tools help you connect the dots of retail analytics, leading to enhanced engagement, optimized shelf strategies, improved product placement strategies, and stronger category performance, all grounded in real-world data.
Ready to transform your approach? Partner with VideoMining today to revolutionize your consumer insights and meet shopper needs more effectively.