Imagine your shopper walking into a grocery store designed entirely around their genuine shopping experience. The aisle layout and shelf flow have been reimagined to facilitate easy navigation, allowing them to locate what they need without any frustration. The product range has seen remarkable enhancements, featuring an ideal mix of price points, flavors, package sizes, brands, and styles. The shopping experience is carefully crafted to be efficient, enjoyable, and most of all, effective. This store stands out: it clearly understands and anticipates shopper behavior, offering convenient options, enticing add-ons, and thoughtful amenities that elevate the routine visit. It's not just a place to pick up groceries; it's a distinctive experience, one that truly recognizes what you value and exceeds all expectations.
VideoMining equips retailers with essential insights to evolve into their ideal store. Utilizing patented AI technology, VideoMining seamlessly captures and analyzes shopper behavior within your stores, delivering a detailed perspective of the shopping experience across thousands of trips. This allows you to engage more effectively with your customers and build stronger teams, empowered with the right information to make more influential decisions in category, merchandising, and design.
We captures the essence of shopper behavior in a way that's truly groundbreaking. It's not just about crunching numbers or counting footsteps anymore; it's about understanding the living, breathing, heartbeat of the store. Now, you can now see first-hand how shoppers navigate the aisles, what catches their eye, and what inspires action (and basket-building).
The integration of shopper behavior insights into not only total store, but also category-level decisions gives you the power to be proactive like never before. It’s about making informed choices that enhance shopper loyalty and trip productivity, while curating a brand shopping experience that stands second-to-none. Today, the ability to understand and adapt your category strategy and shopping experience to align with human behavior is the missing piece of a winning strategy. Read on to discover the 4 ways behavioral science can change the way you plan, measure, and improve your category performance.
1. Build an Empathy-Led Perspective of the Shoppers’ Experience
By stepping into the shopper's shoes, you gain a valuable perspective that is often missing from traditional retail insights. These insights provide a solid foundation for category and merchandising planning - where decisions are rooted in proven patterns of shopper behavior.
Think big. A granular category view is a great starting point, but the real magic comes to life when you consider the role of category engagement through the context of the total store shopping experience.
Observational research is the gold standard to build this kind of authentic empathy. Real-life insights captured from real-life shoppers can help you bridge the gap between consumer data and basket data - providing a window into the essential micro-moments in between.
2. Design the Store of the Future
Track the shopper journey from end-to-end, pinpointing bottlenecks and areas of friction, and implement changes that improve your store's overall flow and accessibility with smarter store design elements.
Discover insights that lead to more effective store layouts, and curate the path to purchase. Find ways to guide shoppers smoothly from one section to the next, ensuring that related items are placed strategically en-route to promote cross-purchases.
Uncover emerging trends in shopper behavior profiles, trip missions, and sequential shopping to refine shelf flows, product assortments, and aisle adjacencies - rooted in evidence, not guesswork!
3. Bring Better Balance to Category Resets and JBPs
Retailers receive a variety of perspectives when defining category growth strategies - from cross-functional internal teams to CPG supplier partners and category advisors. Minimize complexity and contradictions by bringing an evidence-based perspective that proves how your shoppers shop your store.
Minimize the risks typically linked to new concept ideation by utilizing an turnkey test-and-learn solution such as VideoMining’s Behavior Tests™. This innovative approach turns your store into an experimental environment where you and your CPG supplier partners can test, learn, and refine your category strategy for optimal results.
Our proprietary Behavior Tracker™ program offers retailers comprehensive benchmarking metrics against total channel performance. This tool delivers a broader perspective, highlighting how your stores measure up against shopper behavior expectations and the competitive landscape.
We do market research differently. Our AI-powered technology monitors and measures how shoppers move through physical retail spaces, providing valuable insights into store performance and shopping experience. This enables confident category strategies, ensuring that decisions are based on concrete evidence that is specific to your stores and your shoppers.
VideoMining’s innovative services offer the clarity and depth required to build the future of retail. Enhance your category strategies with meaningful insights—