Retailers and brands have long relied on foot traffic and impressions to evaluate in-store performance. But today's winning strategies focus on what really matters—shopper engagement and conversion.
Foot traffic tells you how many shoppers passed by. Engagement tells you how many actually interacted.
Our data shows that displays with higher engagement rates drive significantly more lift in sales—regardless of traffic volume.
Attribution models have their place, but they often overcomplicate what's actually happening in-store. Simple metrics can expose behavioral truths much faster.