Retail industry veteran joins VideoMining to help retailers turn in-store blind spots into growth opportunities using behavioral shopper insights
State College, PA - April 1, 2026 - VideoMining, a leader in behavioral shopper insights and retail analytics, today announced that Richard Poye has joined the company as Head of Retail Strategy and Engagement. In this role, Poye will help expand VideoMining's relationships with retailers and support their use of behavioral shopper insights to improve store productivity, elevate customer experience, and drive measurable growth.
Poye brings decades of leadership experience across convenience and grocery retail, CPG, and hospitality sectors. His background includes executive merchandising leadership roles at RaceTrac and MAPCO, along with leadership positions at Circle K, H-E-B, and Unilever. He is widely recognized for combining commercial discipline, operational insight, and a strong customer-first perspective.
"Richard brings an exceptional mix of retail leadership, strategic perspective, and industry experience," said Rajeev Sharma, Founder and CEO of VideoMining. "Retailers today are under increasing pressure to improve store productivity, drive shopper conversion, and elevate the overall in-store customer experience. We are in an excellent position to help retailers turn their in-store blind spots into growth opportunities, and Richard will play a key role in accelerating that mission for our retail partners."
At VideoMining, Poye will help shape how retail partners apply behavioral shopper insights to make smarter, faster decisions across merchandising, store design, front-end optimization, foodservice, category strategy, and test-and-learn initiatives. Drawing on his extensive retail leadership experience, he will work closely with retail decision-makers to translate behavioral insights into clear strategic direction and practical action across the organization.
"I've always believed that retail is about more than transactions - it is about creating meaningful experiences that build engagement and loyalty," said Richard Poye. "By understanding shopper behavior and the complete in-store journey, retailers can improve experiences, strengthen loyalty, and generate measurable growth. VideoMining offers a uniquely powerful way to uncover those insights, and I am excited to join the team and help retailers and brands put them into action."
In addition to his role at VideoMining, Poye will remain active in industry forums such as the Food Trends Think Tank and the Convenience Foodservice Vision Group, helping ensure that emerging insights are translated into practical, high-impact solutions for VideoMining's clients and the broader industry.
VideoMining is pioneering a new generation of behavioral shopper insights by helping retailers and brands understand what has traditionally been difficult to measure: how shoppers naturally behave inside the store. Through its proprietary AI-powered shopper research platform, VideoMining reveals how shoppers navigate aisles, engage with merchandising, respond at the front end, and make purchase decisions in real-world retail environments. These insights help clients make smarter decisions across operations, merchandising, marketing, category strategy, innovation, and growth planning.
Poye's appointment reflects VideoMining's continued investment in helping retailers and CPGs translate real-world shopper behavior into smarter decisions, stronger in-store performance, and sustainable growth.
VideoMining is a leading market research and retail analytics company pioneering Behavioral Shopper Insights for retailers and CPG brands. By fusing patented AI technology with behavioral science, VideoMining transforms the in-store blind spot into a blueprint for shopper-centric growth. Its proprietary platform captures and decodes precise shopper responses to the retail environment - from store design and aisle flow to product placement, category organization, and promotional displays - based on real behavior observed during natural, unscripted shopping trips.
Drawing on insights from billions of annual store visits across multiple retail formats, VideoMining helps clients improve category performance, strengthen shopper marketing, optimize merchandising, refine store design, and unlock new growth opportunities grounded in real-world behavior. With more than 16 years of experience serving leading retailers and CPG companies, VideoMining turns shopper truth into a strategic advantage.
Media Contact:
Alicia Cleary
VP, Marketing and Industry
solutions@videomining.com
www.videomining.com