Case Study
Learn how Sara Lee used Bread endcaps to increase exposure and minimize in-aisle confusion with an aisle redesign and increased signage
Evaluating category organization concepts
Channel: Grocery
Project Scope: Category Deep Dive (Bread); Aisle Dynamics
VideoMining compared Bread category engagement for two different layouts: 'Vendor' based vs 'Type' based, over a multiweek period to uncover the impact of the new layout. Sara Lee’s bread division received external industry acclaim for its work with VideoMining on aisle flow in grocery.
“VideoMining was instrumental in helping Sara Lee catapult into the top 10 for Shopper Insights and Category Management.”
Kyle Reynolds
Director of Category Leadership & Insights; Sara Lee
CASE STUDY HIGHLIGHTS
On average, shoppers spend just 13 minutes on a shopping trip. With such a tight timeline, it is integral for categories to be as easy to shop in order to maximize time
Bread category - research showed that the category converted a higher percentage of shoppers to buyers than any other category in center store—over 70%
Sara Lee was able to implement changes to improve the Bread category’s ability to reach store visitors and, in turn, convert those it reached into buyers
See how Sara Lee boosted performance by studying shopper behavior. LEARN MORE
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Learn how Sara Lee used Bread endcaps to increase exposure and minimize in-aisle confusion with an aisle redesign and increased signage
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Learn how PepsiCo developed a model store concept and new display approach to take advantage of observed c-store shopper behaviors.
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Learn how VM’s Study/Track Display performance helped improve conversion and cross-purchase for the candy giant.
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Learn how VM insights were used to redesign endcaps to increase conversion and crosspurchase.
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Learn how VM's data suggested areas for improving shoppers’ abilities to “See” and “Scan” the Cookies & Crackers category.
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We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.