Learn how PepsiCo developed a model store concept and new display approach to take advantage of observed C-store shopper behaviors.
Optimizing by trip types and demographics
Channel: Grocery and Convenience
Project Scope: Custom Testing (Merchandising and Layouts)
Synopsis: Pepsi was able to develop new model store concepts and display approaches based on VideoMining’s shopper data in grocery and convenience.
“I am a big believer in VideoMining’s methodology and technology.”
Senior Director of Shopper and Channel Insights
PepsiCo NA Beverages
CASE STUDY HIGHLIGHTS
PepsiCo discovered that conversion was lowest for its products on Stock-up trips, most likely because they had to compete against more categories storewide
Tested a new display case and model store layout designed to take greater advantage of the impulse nature of c-store shoppers.
Pepsi included new concepts in model store to improve performance. LEARN MORE