Case Study

Learn how PepsiCo developed a model store concept and new display approach to take advantage of observed C-store shopper behaviors.

Optimizing by trip types and demographics

Channel: Grocery and Convenience
Project Scope: Custom Testing (Merchandising and Layouts)

Synopsis: Pepsi was able to develop new model store concepts and display approaches based on VideoMining’s shopper data in grocery and convenience.


“I am a big believer in VideoMining’s methodology and technology.”

Kent Bassett

Senior Director of Shopper and Channel Insights
PepsiCo NA Beverages


  • 59% of shoppers make decisions in the store
  • 64% of the Beverage (LRB) is purchased for others

PepsiCo discovered that conversion was lowest for its products on Stock-up trips, most likely because they had to compete against more categories storewide


Tested a new display case and model store layout designed to take greater advantage of the impulse nature of c-store shoppers.

Pepsi included new concepts in model store to improve performance. LEARN MORE