Whitepaper
Optimizing Display location to power category growth and brand sales
While retailers and manufacturers have proven the positive impact of displays and studied the impact of pricing on buyer behavior, there is a lack of data-driven insights regarding display location.
The assignment of display locations to specific promotions should be data driven. Answering key questions can unlock a ton of value:
- What is the best location for a given display?
- What type of display would best fill a given location?
- What is the ideal combination of all displays across the entire store?
- What is the monetary value of a specific display location?
Display Performance Metrics
Exposure Rate measures the amount of traffic that passes a particular location relative to total store traffic.
Engagement Rate measures the rate at which passersby take interest in the items at a location,
including visual or physical interaction with the items.
Relative Directional Traffic Flow measures how much of a location’s traffic is moving toward another specific location.
Display Location Planning & Optimization - LEARN MORE
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Learn how Sara Lee used Bread endcaps to increase exposure and minimize in-aisle confusion with an aisle redesign and increased signage
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Learn how RedBull developed a deeper understanding of online cold box displays for its Energy Drink buyers.
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Learn how PepsiCo developed a model store concept and new display approach to take advantage of observed c-store shopper behaviors.
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Learn how VM’s Study/Track Display performance helped improve conversion and cross-purchase for the candy giant.
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Learn how VM insights were used to redesign endcaps to increase conversion and crosspurchase.
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Learn how VM's data suggested areas for improving shoppers’ abilities to “See” and “Scan” the Cookies & Crackers category.
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We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.