Case Study
Learn how VM insights were used to redesign endcaps to increase conversion and crosspurchase.
Understanding endcap redesign to increase conversion and cross-purchase
Channel: Grocery
Project Scope: Cross-Store Comparison; Display analysis
Synopsis: Although best known for its condiments, Heinz markets brands in a number of frozen categories, including Ore-Ida potatoes, T.G.I. Friday’s snacks and weight Watchers Smart Ones meals
Benchmarking frozen food display shopping across grocery stores provided Heinz with the ammunition needed to redesign department endcaps.
“VideoMining data gives us some ammunition to think differently about merchandising a category.”
Chris Shaw
Group Leader, Category Business Planning
CASE STUDY HIGHLIGHTS
Interplay between categories in the department & its linkage to meal occasions
Impact of traffic flow, adjacency & endcap design on sales in the Frozen Food department
Amongst several key insights, VideoMining examined the interplay between categories in the department & its linkage to meal occasions
Understanding endcap to increase conversion & cross-purchase. LEARN MORE
.png)
Learn how Sara Lee used Bread endcaps to increase exposure and minimize in-aisle confusion with an aisle redesign and increased signage
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
Learn how RedBull developed a deeper understanding of online cold box displays for its Energy Drink buyers.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
.png)
Learn how PepsiCo developed a model store concept and new display approach to take advantage of observed c-store shopper behaviors.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
Learn how VM’s Study/Track Display performance helped improve conversion and cross-purchase for the candy giant.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
Learn how VM insights were used to redesign endcaps to increase conversion and crosspurchase.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
Learn how VM's data suggested areas for improving shoppers’ abilities to “See” and “Scan” the Cookies & Crackers category.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.