Learn how VM insights were used to redesign endcaps to increase conversion and crosspurchase.
Understanding endcap redesign to increase conversion and cross-purchase
Project Scope: Cross-Store Comparison; Display analysis
Synopsis: Although best known for its condiments, Heinz markets brands in a number of frozen categories, including Ore-Ida potatoes, T.G.I. Friday’s snacks and weight Watchers Smart Ones meals
Benchmarking frozen food display shopping across grocery stores provided Heinz with the ammunition needed to redesign department endcaps.
“VideoMining data gives us some ammunition to think differently about merchandising a category.”
Group Leader, Category Business Planning
CASE STUDY HIGHLIGHTS
Interplay between categories in the department & its linkage to meal occasions
Impact of traffic flow, adjacency & endcap design on sales in the Frozen Food department
Amongst several key insights, VideoMining examined the interplay between categories in the department & its linkage to meal occasions
Understanding endcap to increase conversion & cross-purchase. LEARN MORE