Case Study
Learn how VM’s Study/Track Display performance helped improve conversion and cross-purchase for the candy giant.
Harnessing need state driven merchandising
Channel: Convenience
Project Scope: Convenience Store Shopper Insights – Deep Dive
VideoMining helped Hershey’s identify the best placement locations for their merchandise in convenience by analyzing in-store traffic of the entire day. It enabled the candy giant to change candy location placement in convenience.
“We said, ‘Okay, let’s take all the people who bought and all the people who didn’t buy and look at every measure.’ When we did that, we found that day parts showed us some really different patterns of behavior.”
Susan LaPointe
Director of Shopper Insights, Hershey
CASE STUDY HIGHLIGHTS
For an impulse category like Candy, Day Parts showed some really different shopper behavior patterns calling for modified assortment and category pairing
Impulse category like Candy is rarely a trip-driver. But it’s a perfect "Add-On" with the potential to put one more buck into the basket
- Traffic patterns are critical for Impulse merchandising
- Candy Need-states call for revised assortment & pairing
Hershey's leveraged new in-store insights & worked with Retailers to improve category performance. LEARN MORE
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Learn how Sara Lee used Bread endcaps to increase exposure and minimize in-aisle confusion with an aisle redesign and increased signage
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Learn how RedBull developed a deeper understanding of online cold box displays for its Energy Drink buyers.
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Learn how PepsiCo developed a model store concept and new display approach to take advantage of observed c-store shopper behaviors.
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Learn how VM’s Study/Track Display performance helped improve conversion and cross-purchase for the candy giant.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
Learn how VM insights were used to redesign endcaps to increase conversion and crosspurchase.
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Learn how VM's data suggested areas for improving shoppers’ abilities to “See” and “Scan” the Cookies & Crackers category.
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We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.