Learn how VM’s Study/Track Display performance helped improve conversion and cross-purchase for the candy giant.
Harnessing need state driven merchandising
Project Scope: Convenience Store Shopper Insights – Deep Dive
VideoMining helped Hershey’s identify the best placement locations for their merchandise in convenience by analyzing in-store traffic of the entire day. It enabled the candy giant to change candy location placement in convenience.
“We said, ‘Okay, let’s take all the people who bought and all the people who didn’t buy and look at every measure.’ When we did that, we found that day parts showed us some really different patterns of behavior.”
Director of Shopper Insights, Hershey
CASE STUDY HIGHLIGHTS
For an impulse category like Candy, Day Parts showed some really different shopper behavior patterns calling for modified assortment and category pairing
Impulse category like Candy is rarely a trip-driver. But it’s a perfect "Add-On" with the potential to put one more buck into the basket
Hershey's leveraged new in-store insights & worked with Retailers to improve category performance. LEARN MORE