How Red Bull developed a deeper understanding of online cold box displays for its Energy Drink buyers.
Synopsis: Red Bull worked with VideoMining to dig deeper into the 3.5 million grocery trips captured during the Grocery MegaStudy program to understand the impact of inline cold box displays on energy drinks performance.
“VideoMining enabled us to measure traffic; shoppers; buyers; and ultimately revenue from each monitored section.”
Shopper Insights Manager
Red Bull North America
CASE STUDY HIGHLIGHTS
Stores with an inline cold box display had almost four times the number of Energy Drink buyers and revenue
Understand the ‘real world’ shopper response to any specific marketing or merchandising innovation
How effective are secondary displays in engaging and converting shoppers? LEARN MORE