Case Study

How Red Bull developed a deeper understanding of online cold box displays for its Energy Drink buyers.

Synopsis: Red Bull worked with VideoMining to dig deeper into the 3.5 million grocery trips captured during the Grocery MegaStudy program to understand the impact of inline cold box displays on energy drinks performance.


“VideoMining enabled us to measure traffic; shoppers; buyers; and ultimately revenue from each monitored section.”

Laura-Lynn Freck

Shopper Insights Manager

Red Bull North America


  • How does location and display type impact performance?
  • How did Red Bull leverage Cold Box displays to "Energize" sales?

Stores with an inline cold box display had almost four times the number of Energy Drink buyers and revenue


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