Learn how VM's data suggested areas for improving shoppers’ abilities to “See” and “Scan” the Cookies & Crackers category.
CASE STUDY HIGHLIGHTS
Heatmaps containing all shoppers, and tailoring heatmaps to the size of shoppers’ baskets, from quick trips (1-4 total items) to stock up trips of 16 or more products.
Demonstrated the need to place Snacks categories early in the shopping path. Cookies & Crackers display is seen more frequently than the primary shelf location.
What the heatmaps and other data demonstrated to Mondelez was the need to place Snacks categories early in the shopping path
Traffic flow and Display placement critical in driving category performance. LEARN MORE