Case Study
Learn how VM's data suggested areas for improving shoppers’ abilities to “See” and “Scan” the Cookies & Crackers category.
CASE STUDY HIGHLIGHTS
Heatmaps containing all shoppers, and tailoring heatmaps to the size of shoppers’ baskets, from quick trips (1-4 total items) to stock up trips of 16 or more products.
Demonstrated the need to place Snacks categories early in the shopping path. Cookies & Crackers display is seen more frequently than the primary shelf location.
What the heatmaps and other data demonstrated to Mondelez was the need to place Snacks categories early in the shopping path
Traffic flow and Display placement critical in driving category performance. LEARN MORE
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Learn how Sara Lee used Bread endcaps to increase exposure and minimize in-aisle confusion with an aisle redesign and increased signage
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Learn how RedBull developed a deeper understanding of online cold box displays for its Energy Drink buyers.
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Learn how PepsiCo developed a model store concept and new display approach to take advantage of observed c-store shopper behaviors.
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Learn how VM’s Study/Track Display performance helped improve conversion and cross-purchase for the candy giant.
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Learn how VM insights were used to redesign endcaps to increase conversion and crosspurchase.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
Learn how VM's data suggested areas for improving shoppers’ abilities to “See” and “Scan” the Cookies & Crackers category.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.
We're committed to your privacy. VM uses this information to share with you only relevant content, products, and services. See our Privacy Policy for more information.