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Unique in-store shopper perspective with latest insights from our monthly analysis of 100+ million shopping trips.

For this week

Non-fuel Trips Prop Up C-store Sales

Despite gas prices reaching record heights, the inside sales in convenience stores has held its ground. The...

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Shopper Insights - Category Funnel Analysis

Millennials flock to Frozen Breakfast – But can conversion be fixed to boost revenue by 15%

Like many other Grocery categories, Frozen Breakfast enjoyed a tremendous ride on the Stock-up Wave. Overall...

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Path-to-Purchase analysis shows big leakage for grocery pet department

With people spending much more time at home with their pets, they definitely paid more attention to their...

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High Store Traffic for Spirits; But Poor Closure Results in Missed Opportunity

The Alcoholic beverage category in grocery stores experienced a whopping 48% increase (year over year) in...

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Secondary display performance boost indicates shift in shopper’s path-to-purchase

Tracker data on shopper behavior has revealed major shifts in the in-store behaviors during the pandemic,...

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Gender based segmentation in shopper behavior insights

Pandemic drove more men to grocery stores, changing the in-store dynamics

During early phases of the pandemic there was significant spike in the proportion of men making grocery...

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What they say vs what they do

Why did the pollsters go wrong, twice?

A more relevant question for the patrons in the CPG Retail industry is: why 85% of the new CPG products fail?...

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30% decline in conversion rate for Pay at the Pump traffic

The decline in fuel requirements owing to quarantine and remote working has inevitably caused fuel sales to...

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Dramatic in-store behavior shifts continue as Covid 19 cases soar

Longer store trips (with 50% increase in “stock up” trips). Faster in-aisle decision making (less browsing,...

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43% increase in C-Store trips containing grocery items during pandemic

The C-Store channel has been uniquely impacted by the COVID-19 pandemic, as people are staying home and...

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Display sales in grocery during Covid 19

225% growth in display sales relative to that in aisle, during Covid-19!

The shifting in-store shopping patterns during the Covid-19 period is making secondary displays more...

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How has COVID-19 led to faster buying decisions but poor closure rates?

The ever transient nature of shopping and consumer habits is news to none. Browsing, or skimming through...

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Energy drinks replace coffee as the top caffeine choice for quarantine blues

VideoMining’s C-Store Shopper Insights (CSI) Tracker observed rapid changes in consumer shopping behavior...

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