Millennials flock to Frozen Breakfast – But can conversion be fixed to boost revenue by 15%

Like many other Grocery categories, Frozen Breakfast enjoyed a tremendous ride on the Stock-up Wave. Overall...

Path-to-Purchase analysis shows big leakage for grocery pet department

With people spending much more time at home with their pets, they definitely paid more attention to their...

High Store Traffic for Spirits; But Poor Closure Results in Missed Opportunity

The Alcoholic beverage category in grocery stores experienced a whopping 48% increase (year over year) in...

Secondary display performance boost indicates shift in shopper’s path-to-purchase

Tracker data on shopper behavior has revealed major shifts in the in-store behaviors during the pandemic,...

Pandemic drove more men to grocery stores, changing the in-store dynamics

During early phases of the pandemic there was significant spike in the proportion of men making grocery...

Why did the pollsters go wrong, twice?

A more relevant question for the patrons in the CPG Retail industry is: why 85% of the new CPG products fail?...

30% decline in conversion rate for Pay at the Pump traffic

The decline in fuel requirements owing to quarantine and remote working has inevitably caused fuel sales to...

Dramatic in-store behavior shifts continue as Covid 19 cases soar

Longer store trips (with 50% increase in “stock up” trips). Faster in-aisle decision making (less browsing,...

43% increase in C-Store trips containing grocery items during pandemic

The C-Store channel has been uniquely impacted by the COVID-19 pandemic, as people are staying home and...

225% growth in display sales relative to that in aisle, during Covid-19!

The shifting in-store shopping patterns during the Covid-19 period is making secondary displays more...

How has COVID-19 led to faster buying decisions but poor closure rates?

The ever transient nature of shopping and consumer habits is news to none. Browsing, or skimming through...

Energy drinks replace coffee as the top caffeine choice for quarantine blues

VideoMining’s C-Store Shopper Insights (CSI) Tracker observed rapid changes in consumer shopping behavior...