Creating Destinations

The grocery store perimeter has evolved to become a key differentiator for retailers, helping them hold their...

Out-of-Stock is not the key barrier to purchase

The past two years has brought Out-of-Stock (OOS) issues to the forefront in the retail industry with the...

Shopper Confusion Persists in RTD/Beyond Beer

Only 27% of all shoppers who engaged with RTD/Beyond Beer products in a grocery aisle ended up buying. That...

3 ways to boost in-store sales using shopper insights

1. Get closer to your (current) shoppers

More than ever, there is a need to understand your category shoppers...

A Santa Tribute: Holiday Shopping in the Pandemic Era!

Are Your Holiday Displays Delivering?

As a CPG manufacturer you breathe a sigh of relief or joy simply to get onto the promotional calendar of...

Avoiding Category Reset Blues by Aligning with the Shopper

Category resets are a huge investment for grocery retailers, estimated to cost roughly $750 million annually...

Testing in Real Stores with Shopper Analytics Boosts Value from Innovation

Today more than ever, both CPGs and retailers are under tremendous pressure to innovate for competing or even...

3 Focus Areas for Responding to the Transforming Retail

The pandemic has impacted so many different aspects of our lifestyles – eating habits, attitudes to...

Greater Engagement at the Shelf in Q3

Shoppers are engaging more at the shelf, spending 10% more time making purchase decisions in the third...

How Strong is Your Brand at the Shelf?

For decades, brand managers, researchers and marketers have tried to understand and influence the brand...

Driving IMPULSE in a Transforming Retail

As retailers continue to modify their store formats and consumers shift their shopping routines, the result...