With a wide-ranging impact across multiple functions, VideoMining (VM) solutions capture
Big Data on shopper behavior and deliver actionable insights and recommendations
- enabling a data-backed strategy and informed merchandising and marketing investments.
Provides channel-specific shopper and buyer data, packaged insights, and in-store test services to track, test, and optimize marketing and merchandising strategies.
Helps brands develop and sell-in display strategy through recommendations based on multi-year analysis of display attributes, including locations and adjacencies.
Offers insights and recommendations along the entire path-to-purchase — store, aisle, and at-shelf levels — using metrics benchmarked against relevant categories.
Offers brands custom and deep insights into specific retail or shopper segments such as demographics, product, trip missions, and brand strength.
Combines sensing technologies and an Artificial Intelligence and Machine Learning engine to uncover insights about behaviors and characteristics.
Provides periodic data and analysis benchmarked against index categories while complimenting existing buyer data with in-moment shopper insights.