How do you measure the value of your in-store merchandising?
In this webinar, Coca-Cola shares how its collaboration with VideoMining has helped to quantify the value of beverage merchandising throughout the store and optimize the execution of display activity. VideoMining’s unique video and WiFi-based platform captures shopper behaviors unobtrusively, enabling Coca-Cola to make informed decisions using insights from real shopper behavior in a national panel of carefully selected stores.
Join Joe Davis, Group Director, Marketplace & Shopper Insights, The Coca-Cola Company and James Brennan, Vice President, Shopper Insights, VideoMining for this presentation to learn more about using behavior analytics to quantify and track merchandising performance.
Please fill out the form below to watch the CMA Webinar with VideoMining & The Coca-Cola Company: