tyson

Digging deeper into C-store Foodservice

Channel: Convenience

Project Scope: C-Store Shopper Insights – Foodservice Deep Dive

Synopsis: Tyson Foods worked with VideoMining to get insights on Foodservice in C-Stores – implementing changes in both location and assortment.

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“Being simple people, there’s only one thing we want to happen: Having the retailer sell more stuff. So shopper dynamics are important.”

-Eric LeBlanc

Vice President of Marketing for Deli and Convenience Stores
Tyson