Sara Lee Case Study

Evaluating category organization concepts

Channel: Grocery

Project Scope: Category Deep Dive (Bread); Aisle Dynamics

Synopsis: Sara Lee’s bread division received external industry acclaim for its work with VideoMining on aisle flow in grocery.

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“VideoMining was instrumental in helping Sara Lee catapult into the top 10 for Shopper Insights and Category Management.”

-Kyle Reynolds

Fmr. Director of Category Leadership & Insights
Sara Lee