Red Bull Case Study

Leveraging Cold box displays to 'Energize' sales

Channel: Grocery

Project Scope: Grocery Shopper Insights – Deep Dive and Custom Research

Synopsis: Red Bull worked with VideoMining to dig deeper into the 3.5 million grocery trips captured during the Grocery MegaStudy program to understand the impact of inline cold box displays on energy drinks performance.

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“VideoMining enabled us to measure traffic; shoppers; buyers; and ultimately revenue from each monitored section.”

-Laura-Lynn Freck

Shopper Insights Manager
Red Bull North America