Pepsico Case Study

Optimizing by trip types and demographics

Channel: Grocery and Convenience

Project Scope: Syndicated Reports and Custom Testing (Merchandising and Layouts)

Synopsis: Pepsi was able to develop new model store concepts and display approaches based on VideoMining’s shopper data in grocery and convenience.

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“I am a big believer in VideoMining’s methodology and technology.”

-Kent Bassett

Senior Director of Shopper and Channel Insights
PepsiCo North America Beverages