Hershey Case Study

Harnessing need state driven merchandising

Channel: Convenience

Project Scope: C-Store Shopper Insights – Deep Dive

Synopsis: VideoMining demonstrated areas of high and low traffic throughout the store by daypart, giving the candy giant reason to change candy location placement in convenience.

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“We said, ‘Okay, let’s take all the people who bought and all the people who didn’t buy and look at every measure.’ When we did that, we found that day parts showed us some really different patterns of behavior.”

-Susan LaPointe

Director of Shopper Insights
Hershey