Heinz Case Study

Understanding the impact of endcap redesign to increase conversion and cross-purchase

Channel: Grocery

Project Scope: Cross-Store Comparison; Display analysis

Synopsis: Benchmarking frozen food display shopping across grocery stores provided Heinz with the ammunition needed to redesign department endcaps..

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“VideoMining data gives us some ammunition to go out and really think a little bit differently about how to merchandise a category.”

-Chris Shaw

Group Leader, Category Business Planning