fritolay

Quantifying the performance of multiple display designs

Channel: Grocery

Project Scope: Custom testing within Frito-Lay’s Smartlab

Synopsis: Frito Lay incorporated VideoMining’s in-store behavior measurement technology in its Real-World Learning Labs to get a better understanding of shopper traffic and engagement.

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“VideoMining could quantify all of the shopping and tell me that people were lingering a lot more in the aisle. Heatmaps showed where shoppers were spending more time. It really helped us understand which merchandising was working and which was not.”

-Rob Clancy

Fmr. Group Mgr of Consumer Strategy & Insights
Frito-Lay North America