ampm Case Study

Maximizing store space for increased performance

Channel: Convenience

Project Scope: C-Store Shopper Insights, Industry Benchmarking

Synopsis: VideoMining’s work is influencing retailers as well. The ampm chain relied on VideoMining’s insights in convenience to improve store layouts and product assortments.

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“VideoMining gave us something to think about in planning — both store layout and design. We have sales, but this told us which people walked over and didn’t purchase versus the people who did purchase.”

-Michael Burkenbine

Marketing Programs Specialist