Client Success Stories
VideoMining has helped dozens of CPG manufacturers and retailers to optimize their in-store strategies and execution. The following examples detail how our in-store behavior analytics have empowered change and driven measurable results.
Optimizing by trip types and demographics
Channel: Grocery and Convenience
Project Scope: Syndicated Reports and Custom Testing (Merchandising and Layouts)
Synopsis: Pepsi was able to develop new model store concepts and display approaches based on VideoMining’s shopper data in grocery and convenience.
Digging deeper into C-store Foodservice
Project Scope: C-Store Shopper Insights – Foodservice Deep Dive
Synopsis: Tyson Foods worked with VideoMining to get insights on Foodservice in C-Stores – implementing changes in both location and assortment.
Harnessing need state driven merchandising
Project Scope: C-Store Shopper Insights – Deep Dive
Synopsis: VideoMining demonstrated areas of high and low traffic throughout the store by daypart, giving the candy giant reason to change candy location placement in convenience.
Understanding endcap redesign to increase conversion and cross-purchase
Project Scope: Cross-Store Comparison; Display analysis
Synopsis: Benchmarking frozen food display shopping across grocery stores provided Heinz with the ammunition needed to redesign department endcaps.
Leveraging Cold box displays to 'Energize' sales
Project Scope: Grocery Shopper Insights – Deep Dive and Custom Research
Synopsis: Red Bull worked with VideoMining to dig deeper into the 3.5 million grocery trips captured during the Grocery MegaStudy program to understand the impact of inline cold box displays on energy drinks performance.
Quantifying the performance of multiple display designs
Project Scope: Custom testing within Frito-Lay’s Smartlab
Synopsis: Frito Lay incorporated VideoMining’s in-store behavior measurement technology in its Real-World Learning Labs to get a better understanding of shopper traffic and engagement.
Maximizing store space for increased performance
Project Scope: C-Store Shopper Insights, Industry Benchmarking
Synopsis: VideoMining’s work is influencing retailers as well. The ampm chain relied on VideoMining’s insights in convenience to improve store layouts and product assortments.
Evaluating category organization concepts
Project Scope: Category Deep Dive (Bread); Aisle Dynamics
Synopsis: Sara Lee’s bread division received external industry acclaim for its work with VideoMining on aisle flow in grocery.