VideoMining TSP helps you understand the relationship between your store layout and customer traffic and shopping patterns. VideoMining TSP helps you see what works when evaluating changes to your store environment. Evaluate changes to your layout, lighting, signage, music, temperature and other elements that impact the in-store experience, and use TSP Reports to see the actual impact of your changes on in-store behaviors.

Where do shoppers go?

Understanding a store’s dominant traffic patterns and areas of highest shopping activity leads to improved space utilization. While store design is often an art, VideoMining TSP provides you with the tools to take a scientific approach to evaluating store design changes. Use the quantitative elements of the TSP Store Design to assess the impact that changes to in-store design have on traffic patterns and shopper penetration throughout the store.

Is the store easy to navigate?

VideoMining TSP is also key in identifying navigational problem areas that negatively impact traffic flow and penetration into areas of the store; test signage alternatives, and measure their impact on traffic flows and shopping activity.

Are the category locations ideal?

Encourage impulse buying and cross-purchasing by implementing deliberate category placement strategies. Match your category arrangement and adjacencies to customer traffic and shopping patterns to maximize space utilization and category potential. VideoMining TSP’s category level analysis arms you with the tools to quickly measure the impact of changes in category adjacencies and locations.

How long do they shop?

Are they spending too little time in the store or lingering too long? In either case, understanding shopping trip length and traffic patterns allows you to tailor your store design to influence the time spent in store. Correlate changes in shopping trip duration to changes in sales and understand the factors most influential in generating ideal shopping trip lengths.