VideoMining TSP provides the critical data you need to verify your strategies for product placement, product assortment and cross merchandising. Once you’ve defined the in-store behaviors and shopping patterns you want to encourage, VideoMining TSP empowers you to quickly identify those concepts that work and those that don’t. Further, it allows you to pinpoint problem areas rather than making judgments based solely on sales performance. With this approach, you can refine rather than discard initiatives that might only need slight modification to be successful.

How do they shop?

VideoMining TSP provides you with a solid understanding of shopper traffic patterns, shopping behavior and shopping intent. This understanding is necessary to identify and manipulate the factors in your store that effect shopping behavior. By quickly evaluating merchandising alternatives, you can see their impact on shoppers and develop strategies that will drive the in-store behaviors necessary to achieve your goals.

What drives them?

Understanding the motivations behind customer shopping behavior is the key to influencing their buying patterns. VideoMining TSP provides the stage for efficiently evaluating the effects of product placement, product assortment and cross merchandising changes and bolsters the development of strategies and tactics that lead to increased sales. For example, understanding trip patterns provides clues for ideal placement for impulse items and displays.

How do they respond to new products?

Develop a deeper understanding of shoppers’ reactions to a new product or a new presentation of an existing product. VideoMining TSP allows you to test new products and placement strategies, and see the impact not only on conversion rates but on actual customer behaviors as well.