VideoMining TSP provides a comprehensive solution for measuring the effectiveness of both out-of-store and in-store marketing strategies. Constant monitoring of customer base composition delivers an understanding of how different segments of the population are responding to your out-of store campaigns. Understanding how shoppers react to various elements once at the store assists in evaluating the strategies, messages and placement of in-store marketing. VideoMining TSP can help you see what works best at driving customers to the store and engaging shoppers once there.

Who are your customers?

The basis of successful marketing initiatives is a solid understanding of your customer. Because customer demographics are ever changing, creating targeted messages is a constant challenge. VideoMining TSP utilizes unique automatic demographic recognition to deliver store-level segmentation data that provides a clear view of who is actually shopping a given store, region or store type. In addition, advanced behavior tools can provide information on shopper segments based on various shopping intents.

Am I driving the right traffic?

With the continuous measurement of customer composition and the traffic information that VideoMining TSP provides, you can assess the impact of your media in reaching out to your customers, as well as its effectiveness in motivating target segments to visit the store or particular categories within the store.

Do you have their attention?

There are many choices when it comes to in-store marketing, and finding the right combination of message, delivery vehicle and placement requires detailed knowledge of in-store behavior. VideoMining TSP provides quantitative information about your customers’ response to in-store marketing and delivers the capability to quickly and accurately evaluate in-store marketing options such as digital signage and POP displays.