See the big picture to increase productivity.

VideoMining solutions provide detailed insight into entire shopping trips. With this global perspective, brands and categories can be studied and analyzed in the context of the store as a whole.

This holistic approach delivers the unrivaled ability to understand the impact of global factors such as shopping patterns, shopping sequence and variances in behavior by trip type, mission and demographics. VideoMining can help answer questions such as:

Key research areas include:

Global Shopping Patterns

• Storewide traffic and shopping maps
• Dominant shopping routes
• Store shopping sequence
• Shopping times and trip durations
• Area level penetration rates and conversion rates

Category Shopping Behavior

• Shopper demographics
• Gender, Age-range and Ethnicity

• Shopper trip types or missions
• Grab n' go, Fill-in, Routine and Stock-up, Pharmacy Visit and others