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VideoMining provides AUTOMATED OBSERVATIONAL RESEARCH solutions powered by revolutionary technologies that convert in-store video into actionable information. These solutions enable the automatic recognition of over 100 human behaviors and characteristics and deliver a broad range of insights at the Brand, Category and Store levels.
VideoMining is changing the way in-store insights are gathered and applied by automating the collection of shopper behavior and segmentation data. VideoMining's patent-protected technologies and processes turn in-store video into actionable intelligence for consumer product manufacturers and retailers.
Conventional in-store research relies on human observation of customers while they shop. These methods are costly, labor intensive, and often result in inaccurate, inconclusive or unrepresentative results. VideoMining's automated approach to in-store shopper research addresses all of these issues and offers multiple benefits over alternatives, including:
- Representative Sampling - rich, quantitative data from large samples, ranging from thousands to millions, is unbiased by human subjectivity and yields objective, fact-based insights
- In-depth Segmentation - unprecedented ability to study shoppers by segments, including trip type, demographics, product category and retail format
- Real-time Data - automation dramatically shortens the data-to-insights cycle enabling findings to quickly be converted to action
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