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In addition to deep brand insights, VideoMining provides a firsthand look into how consumers shop the category as a whole. This focus on the broader category picture provides the answers to questions like:
Key research areas include:
- Category penetration rate
- Conversion rate of traffic to shoppers
- Average shopping time for category
- Shopper engagement level
- Percentage of category shopped
- Category crowding index
- Category performance by demographic group and trip type
- Dominant category shopping patterns
- Entry and exit analysis
- Shopper velocity
- Shopper density across the category
- Most common category destinations
- Impact of crowding on shopping behavior
- Category shopping behavior by demographic group and trip type
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