Get the shelf-level details that matter most.

VideoMining provides crucial insight into how consumers actually shop with respect to specific brands or products. This information enables brand researchers, marketers and managers to answer questions such as:

Key research areas include:

Brand Performance

• Average shopping time for a brand
• Penetration rate for a brand
• First product destination within a brand
• Number of SKUs shopped within a brand
• Conversion rate for a brand
• Brand performance by demographic group and trip type

Brand Loyalty and Competitive Position

• Decision time by brand
• Most commonly compared attributes
• Key brand switching factors
• Switching trends to and from competing brands
• Strengths and weaknesses of a brand and its competitors
• Brand loyalty and switching trends by demographic group and trip type