CMA WEBINAR WITH COCA-COLA AND VIDEOMINING: Boosting Merchandising Performance via In-Store Behavior Analytics
How do you measure the value of your in-store merchandising?
In this webinar, Coca-Cola shares how its collaboration with the VideoMining has helped to quantify the value of beverage merchandising throughout the store and optimize the execution of display activity. VideoMining’s unique video and WiFi-based platform captures shopper behaviors unobtrusively, enabling Coke to make informed decisions using insights from real shopper behavior in a national panel of carefully selected stores.
Joe Davis, Group Director, Marketplace & Shopper Insights, The Coca-Cola Company
James Brennan, Vice President, Shopper Insights, VideoMining
To access the webinar, click here.