VideoMining Launches Nationwide Program to Understand C-Store Shoppers
VideoMining is pleased to announce the launch of a new syndicated program called C-Store Shopper Insights (CSI-1) in cooperation with several national C-store chains, including 7-Eleven and Shell, and regional chains, including Road Ranger.
The goal of the landmark nationwide study is to develop a detailed understanding of the shopping process of all key consumer segments that visit C-stores. This understanding will help consumer product manufacturers and retailers evolve their marketing and merchandising programs to match the needs of C-store shoppers.
The program will employ VideoMining’s breakthrough in-store measurement platform which generates very detailed and precise metrics on shopping behavior and demographics. Wave 1 of the technology-enabled research program will include an in-depth analysis of over 150,000 C-store trips to provide unparalleled visibility into the purchase decision process for all major product categories in the channel.
“We are delighted with the cooperation that we have received from both national and regional retailers,” said Steve Treglia, VP of Business Development of VideoMining. “It demonstrates the strong interest in the industry for understanding and improving the C-store shopping experience.”
“The C-store channel offers strong opportunities for growth to consumer product manufacturers,” said Dr. Rajeev Sharma, Founder & CEO of VideoMining. “This program will help in identifying specific ways to improve the connection with convenience shoppers through a deeper understanding of their needs.”
In addition to 15 category-specific syndicated reports, the program offers custom research and testing options. The deadline for joining the program with the initial participation terms is March 21, 2008.
About VideoMining Corporation
VideoMining Corporation is a leading provider of in-store intelligence for shopper marketing. VideoMining helps consumer brands, retailers and their marketing partners gain quantitative insights on shopping behavior. These insights help in planning, testing, and monitoring responses to marketing and merchandising strategies.
VideoMining’s powerful measurement platform is based on patented, proprietary software for converting in-store video into rich data on shopper behavior and demographics. Headquartered in State College, PA, VideoMining has a growing international presence through a network of partners, affording marketers The Power to See More™.