PRESENTATION: Understanding the Shoppers’ Journey to the C-Store Cold Vault
November 03, 2016
A pioneer in automated human behavior analysis and its application to market research, Rajeev Sharma, Founder & CEO, VideoMining helped visualize the shoppers’ journey through the convenience store and interaction with the cold vault during a typical visit. The presentation includes key insights from the latest industry tracking program, CSI MegaStudy with data from 83 million C-store shopping trips with focus on understanding the interaction with the cold vault in the context of the total trip and the potential impact on improving the performance of each category.
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