WEBINAR: Optimizing Displays through In-Store Behavior Analytics
November 16, 2016
Secondary product displays serve as important tactics for reaching shoppers in-store. Yet, most decisions related to displays are made today without proper understanding of the true impact of displays on shoppers – leading to significant inefficiencies at retail.
New technologies for in-store behavior analytics now enable precise measurement of display effectiveness, e.g. exposure, engagement and conversion – by product types, store location, shopper demographics and trip types. We will discuss the big data and analytics framework for optimizing displays and present several case studies of how retailers and manufacturers have used this framework for improving display performance.