Frito-Lay to Present Case Study with VideoMining
Creating successful shopper marketing strategies require the ability to accurately quantify and understand every interaction of the shopper in the retail environment. Fortunately, automated in-store research methodologies have made this possible by providing unbiased real-time insights on shopper interactions.
The real-world examples will illustrate the effectiveness of automating observational research to understand shopper behavior, and objectively test responses to different marketing tactics.
Learn how Frito-Lay and others employed automated in-store research technologies to:
- Determine the effectiveness of marketing displays in attracting shoppers.
- Understand the relative performance of different merchandising concepts in driving impulse purchases.
- Evaluate the effectiveness of several product locations in increasing conversion and basket size.
About IIR: Shopper Insights in Action (SIA)
The most comprehensive event where champion retailers, esteemed brands & industry powerhouses unite to share their breakthrough research practices and actionable case studies for turning insights into winning strategies at retail. Shopper Insights in Action(SIA) will enable your organization to develop and apply differentiating insights across the business. Determine how to harmonize and integrate both internal and external data to support key analyses and decision-making; how to drive superior analytics across the whole enterprise; how to overcome the challenges of insufficient and inaccurate data; and how to become an insight-driven organization by embedding analytics into business processes. SIA is made possible through IIR.
Established in 1973, IIR is the world’s largest Human Capital company with a global network of 45 businesses and 116 operating units. Every year, IIR works with hundreds of thousands of business executives providing them with knowledge and skills through training, conferences, seminars, e-Learning, blended solutions, exhibitions, consulting and mentoring. IIR owns the complete spectrum of an organization’s business knowledge and skills needs. IIR’s conferences address the areas of finance, marketing, design, insurance, pharmaceutical, manufacturing, and information technology.