Progressive Grocer: “The Benefits of Tracking Shoppers’ Paths to Purchase”
March 15, 2017
John Karolefski of Progressive Grocer explores the increasingly complicated and sophisticated technology that grocery retailers are using to learn about shopper behavior, including VideoMining in-store behavior analytics.
“Given the changing competitive landscape that is spilling over from the brick and mortar to online channels, it is especially important for grocery retailers to develop capabilities for understanding the in-store behavior of their shoppers,” explains Sharma. “In essence, these new technologies enable traditional grocery retailers to have the same level of understanding about their shoppers as online retailers such as Amazon.”
Read the full article here.